Education Content Manager

Denver, CO - Remote | Marketing & Growth

About Whitewood

Opportunity is not evenly distributed. Whitewood puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential.


This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. You thrive on that and are comfortable being uncomfortable. That means Whitewood Media & Development is not the right place for everyone.

Before you apply, consider if you can:

  • Care deeply about what you do and about making web development and e-commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

About the role

The mission of the Education & Enablement team is to educate the Whitewood ecosystem with strategic content across the customer journey, allowing learners to thrive in their roles. We oversee the creation of educational content by creating courses, learning paths, and certifications to best meet the needs of our students, merchants and partners.

We are looking for an Education Content Manager to join our team.  In this role, you will lead Content and Video Production to create effective educational content that supports the growth of our students, merchants and partners. Working closely with our Education Program Managers and Instructional Design teams, you will drive the team to create world-class commerce education.


  • Lead a team of video producers and content specialists that build education and how-to content for our Whitewood Academy and other educational channels.
  • Define, manage, and report on intended outcomes needed to move the team  forward towards the goals of the External Education & Enablement team
  • Provide leadership, mentorship, and coaching to your team, empowering them to enhance their skills and achieve their individual goals
  • Leverage data-driven insights to evaluate and optimize the performance of video and education content created by your team
  • Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes
  • Partner with various internal teams including Product Marketing to regularly access relevant subject matter experts and talent
  • Manage relationships with vendors, freelancers, and agencies
  • Stay current with emerging trends in AI,  video and customer education content to maintain a deep understanding of best practices for content creation and optimization
  • Streamline operational processes to enhance performance and velocity, prioritizing rapid launch and subsequent iteration
  • Manage overall quality control with high version control standards,  and content that’s developed according to brand and Whitewood Academy standards


    • 2+ years of content production, content marketing, video production
    • Experience leading high performing teams, and coaching and mentoring others
    • A proven understanding of content strategy fundamentals and experience establishing pre- to post-production objectives
    • Demonstrated ability to synthesize big ideas and topics into accessible information, while maintaining the key points and fundamental ideas of each topic
    • Experience sourcing and working with external agencies, vendors, individual freelancers, and budgets.
    • Passion for enabling a culture of creativity, bias for action and for providing exceptional customer experiences
    • Experience with video and webinar production
    • Strong facilitation skills


    • Demonstrated experience implementing the ADDIE educational framework or other agile education frameworks
    • Experience in instructional design and knowledge of adult learning principles
    • Experience and understanding of e-commerce business, entrepreneurship, and/or operating on - Shopify / WordPress / or Salesforce Commerce Cloud - is a plus


  • Strong experience or interest in creating tutorial content.
  • Excellent presentation skills and a passion for educating, explaining, and demystifying complex topics

We hire people, not resumes. If you think you’re right for the role, apply now.